Social media has transformed all the spheres of
our daily lives. As expected, the workplace has also been affected.
According to an Ipsos study, half of Microsoft
employees consider that they would be more productive if they accessed social
media at work.
Those who are in favour consider that, by keeping the
staff spirits up and increasing their disposition to do perform daily tasks,
social media has a positive impact on work performance.
However, this opinion is shared only by a third of
Microsoft’s supervisors. The other two
thirds consider that these sites have a negative effect on efficiency and
productivity. Therefore, several
companies explicitly forbid the use of Facebook, Twitter, Instagram, LinkedIn,
etc.
At the margin of this debate, companies have
discovered that social media are an important tool for strategic workplace
communication. For instance, our CEO
Antonio Mugica has increased his online presence in 2016. From his twitter @AntonioMugica
and his Facebook profile, he has been a spokesman for our recent projects and accomplishments.
He has invited all members of the Smartmatic family to spread the news on our recent successful deployments.
Sharing the success, we have reaped is a very
effective way to make employees identify with the company, and the workday more
pleasant and productive.
There are pros and cons to social networking. It’s up to the individuals to gauge the
quantity and quality of time they devote to these sites and to their work
obligations.
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